Privacy Policy
How we collect, use, and protect your personal data
On this page:
1Introduction
This Privacy Policy explains how we collect, use, and protect your personal data in compliance with applicable data protection laws, including the GDPR and UK GDPR. By using our platform, you consent to the practices described herein.
2Data Collection
Personal Data:
We collect personal information you provide during registration and profile setup, including your email address, age, gender, weight, dietary preferences, allergies, and nutritional goals. This information helps us personalize your experience. Some of this data may qualify as sensitive personal data and is processed only with your explicit consent.
Technical Data:
We may also collect technical data such as your IP address, browser type, device type, and operating system for security, performance monitoring, and analytics.
Cookies and Tracking:
We use cookies and similar technologies to ensure platform functionality, enhance user experience, and analyze traffic. For more details, please refer to our Cookie Policy.
3Use of Data
Service Provision:
Your data is used to generate personalized meal plans and recipes, track usage, and manage your NB Coins balance and transactions.
Analytics and Improvement:
We analyze usage data to improve our algorithms, optimize performance, and understand user behavior.
Communication:
With your consent, we may send you account updates, feature announcements, and promotional content. You can opt out of marketing communications at any time.
4Legal Basis for Processing
We process your data based on the following legal grounds:
- Performance of a contract (e.g., providing AI-generated content upon your request)
- Your explicit consent (e.g., for nutrition-related data and marketing emails)
- Our legitimate interests (e.g., fraud prevention, service analytics, platform improvement)
- Compliance with legal obligations
5Data Storage & Security
Your personal data is stored securely on infrastructure located in jurisdictions offering adequate data protection.
We apply industry-standard security protocols, including encryption, access control, and regular backups.
We retain your data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
6Data Sharing
We do not sell or share your data with third parties, except in the following circumstances:
- Service provision: Trusted technical providers (e.g., hosting and payment platforms) who are bound by confidentiality and data protection agreements
- Legal compliance: When required to comply with applicable laws or lawful requests
- Business transactions: If our company undergoes a merger or acquisition, your data may be transferred with appropriate safeguards
All data sharing is conducted in accordance with relevant data protection laws.
7International Data Transfers
If your personal data is transferred outside the UK or European Economic Area (EEA), we ensure it is protected using approved safeguards, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms.
8Your Rights
You have the right to:
- Access, correct, or delete your personal data
- Restrict or object to processing in certain cases
- Withdraw consent at any time
- Receive your personal data in a portable format (data portability)
- File a complaint with a supervisory authority
To exercise any of these rights, please contact us using the details below.
9Children's Privacy
Our Service is intended for individuals aged 18 and over. We do not knowingly collect or process data from individuals under 18.
10Changes to the Privacy Policy
We may update this Privacy Policy periodically. All changes will be reflected on this page with a new revision date. Continued use of the Service indicates your acceptance of the updated Policy.
11Contact Information
If you have any questions or requests regarding your personal data, please contact us at:
Last updated: July 2025
GREYSCREEN LIMITED
35 Firs Avenue, London, England, N11 3NE